30 Tue.
Disney's Major Investment in Epic Games
디즈니, 에픽 게임즈에 대규모 투자
Disney announced a substantial $1.5 billion(=15억달러=2조 이상) investment in Epic Games, marking its most striking venture into the gaming industry yet.
Through this parnership, Disney aims to collaborate with Epic Games to develp new games and create an expansive entertainment universe.
This strategic move reflects Disney's recognition of the evolving media consumption habits of younger demographics.
The investment solidifies Disney's commitment to expanding its presence in the gaming sector, cashing in on the popularity of Epic Games' flagship title, Fortnite.
Their prior collaborations, which brought beloved characters from Marvel into Fornits, have demonstrated the synergistic possibilities.
Moreover, this partnership represents a big step for Epic Games too.
Disney's investment sets out its strategic vision to foster an interconnected ecosystem that transcends traditional entertainment boundaries.
By tapping into Epic Games' platform and expertise, Disney seeks to enhance its engagement with audiences across multiple touchpoints.
They will try to offer immersive experiences that seamlessly integrate different interactions.
most striking venture into ~로의 가장 주목할만한 진출
evolving media consumption habits 변화하는 미디어 소비습관
younger demographics 젊은 세대
solidifies Disney's commitment 디즈니의 의지를 확고히 하다
expanding its presence 존재감을 확장하는
cashing in on the popularity ~의 인기에 편승하는
flagship title 주력 타이틀
sets out its strategic vision 전략적 비전을 제시하다
transcends 초월한다
audiences across multiple touchpoints 여러 접점의 관객
immersive experiences 몰입형 체험
seamlessly integrate different interactions 다양한 상호작용을 원활히 통합한다
seamlessly 균일하게
