19 Wed.
Nike CEO Attributes Innovation Slowdown to Remote Work Challenges
나이키 CEO, 혁신 둔화 원인으로 원격 근무 문제 지적
NIKE CEO John Donahoe recently cited remote work as a factor contributing to the company's innovation slowdown and lack of fresh products.
Donahoe expressed the difficulty of fostering bold, disruptive innovation while employees worked remotely for 2.5 years.
He emphasized the challenges of developing groundbreaking products solely through virtual means.
innovation slowdown 혁신둔화
fostering bold, disruptive innovation 과감하고 파괴적인 혁신을 조성하는 것
developing groundbreaking products 획기적인 제품을 개발하는 것
through virtual means 가상 수단으로
Nike is facing criticism for falling behind on innovation and losing market share to competitors like On Running and Hoka.But Donahoe asserted Nike's intent to regain its position as a leader in the industry.During an interview, he highlighted the impact of remote work on Nike's innovation efforts and acknowledged the necessity of in-person collaboration for driving bold and innovative ideas.
falling behind on innovation 혁신에서 뒤쳐지는 것
regain its position as a leader 리더의 지위를 되찾다
the necessity of in-person collaboration 직접 대면 협력의 필요성
driving bold and innovative ideas 과감하고 혁신적인 아이디어를 도출하는 것
While facing challenging posed by changing market dynamics, Nike remains focused on revitalizing its innovation pipeline.
Donahoe reiterated Nike's commitment to leading in innovation, emphasizing the brand's longstanding reputation for pushing boundaries in the sportswear industry.
Despite setbacks, Nike aims to reclaim its position as a frontrunner in the market.
changing market dynamics 시장 역학의 변화
revitalizing its innovation pipeline 혁신 파이프라인 재활성화
reiterated Nike's commitment 나이키의 의지를 재차 확인했다
longstanding reputation 오랜 명성
reclaim its position as a frontrunner 선두 위치를 되찾다