08 Mon.
Apple's Second-Quarter Performance and Strategies 애플의 2분기 실적과 전략
Despite a decrease in overall revenue by 4% and a significant 10% drop in iPhone slaes, Apple's latest fiscal second-quarter results slightly exceeded expectations.
The decrease in iPhone revenue was attributed to challenging comparisons with the previous year.
However, these figures didn't deter Apple from making the bold financial maneuver of a record-setting share buyback.
a decrease in overall revenue 전체 매출 감소
slightly exceeded expectations 예상치를 소폭 상회했다
challenging comparisons 어려운 비교
deter from …하는 것을 단념하게 하다
making the bold financial maneuver 대담한 근융 조치를 취하는 것
a record-setting share buyback 사상 최대의 자사주 매입
Apple's financial performance showed mixed results across its various product lines.
While iPhone sales dipped, Mac sales saw a modest increase of 4%, thanks to the introduction of new MacBook Air models with upgraded chips.
Conversely, revenue from other products, including the Apple Watch and AirPods, mirrored the downward trend with a 10% decline.
showed mixed results 엇갈린 결과를 보였다
a modest increase 소폭 증가
mirrored the downward trend 전반적인 하락세와 일치했다
Apple's Services sector emerged as a strong performer with a 14.2% rise in revenue, demonstrating robust growth in subscription services and licensing deals.
Looking forward, Apple's executives remain optimistic about the company's trajectory.
They forecast low single-digit growth in overall sales for the upcoming quarter and anticipate a revival in iPad sales.
emerged as a strong performer 우수한 성과를 보였다
robust growth in subscription services 구독 서비스 부문의 탄탄한 성장
low single-digit growth 한자릿수의 낮은 성장률
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