09 Tue.
Starbucks Initiates Turnaround After Disappointing Quarter 실망스러운 분기 후 상황 호전에 나선 스타벅스
Starbucks reported a decline in performance, marking its first decrease in same store sales since 2020 and subsequently reduced its full-year sales forecast.
The coffee giant's recent earnings fell short of expectations, prompting a sharp decline in stock prices.
In response to the downturn, the CEO attributed the challenges to a cautious consumer base and a tough economic landscape.
same store sales 동일 매장 매출
reduced its full-year sales forecast 연간 매출 전망을 하향 조정했다
fell short of expectations 기대치에 미치지 못했다
a sharp decline in stock prices 주가 급락
a cautious consumer base 조심스러운 소비자층
a tough economic landscape 어려운 경제 환경
Amidst these challenges, Starbucks is launching a revitalization plan dubbed the "Triple Shot Reinvention with Two Pumps" strategy.
This initiative aims to enhance the Starbucks app, introduce new promotions, and significantly reduce waiting times.
These changes are targeted at reclaiming occasional customers who have drifted away due to long wait times.
launching a revitalization plan 재활성화 계획은 도입하는
reclaiming occasional customers 가끔 방문하는 고객을 다시 끌어들이는 것
have drifted away 점차 떠나갔다
Additionally, Starbucks is expanding its menu and service hours to attract a broader customer base.
New offerings will include tapioca-style pearls and sugar free options, catering to health conscious consumers.
Furthermore, the company is testing a pilot program to extend operating hours into the night, aiming to capitalize on untapped market potential.
attract a broader customer base 보다 넓은 고객층을 유치하다
untapped market potential 미개척 시장 잠재력
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