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[EBS귀트영 4/19] The Rise of Quiet Luxury in Investor Portfolios 투자자 포트폴리오에서 조용한 럭셔리 부상

daylog001 2024. 4. 18. 19:45
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19 Fri. 

The Rise of Quiet Luxury in Investor Portfolios 투자자 포트폴리오에서 조용한 럭셔리 부상

 

Quiet luxury, characterized by subtle opulence, has transcended its orgins as a fashion trend to become a notable investment theme. Unlike fleeting social media fads, this movement emphasizes understated elegance, resonating with investors. Luxury stocks, renowned for their resilience against inflation, are now attracting attention for their subtle, high-quality offerings.

 

Brands like Hermes and Louis Vuitton are leading the charge. Investors are recognizing the enduring appeal of quiet luxury, favoring companies that embody timeless quality. This shift is evident in the outperformance of quiet luxury stocks compared to their louder counterparts. Companies focusing on exclusivity and high quality are particularly well-positioned.

 

Amidst changing consumer preferences and evolving market dynamics, investors are adopting a long-term view on quiet luxury companies. They emphasize heritage and quality over flashy branding. In regions like Asia-Pacific, luxury brands are adapting to shifting demand patterns, targeting emerging markets like India while pivoting away from loud luxury offerings


subtle opulence 은은한 화려함 

has transcended its orgins  기원을 초월했다

fleeting social media fads 일시적인 소셜미디어 유행

understated elegance 절제된 우아함

are leading the charge 선두를 달리고 있다

the enduring appeal 지속적인 매력

embody timeless quality 시대를 초월하는 품질을 상징한다 

louder counterparts 더 요란한 동급품

exclusivity and high quality 고급스러움과 높은 품질

well-positioned 유리한 입지를 차지한 

changing consumer preferences 변화하는 소비자 선호도

evolving market dynamics 진화하는 시장역학

flashy branding 화려한 브랜딩 

pivoting away from loud luxury offerings 요란한 럭셔리 상품과는 거리를 두는

 

 

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