11 Tue.
BYD Enters Electric Pickup Truck Market
BYD, 전기 픽업트럭 시장 진출
China's BYD is set to debut its first electric pickup truck this year, intesifying competition with global auto giants like Ford and Tesla.
The midsize-to-large pickup, designed for the global market, aims to challenge established players.
Those quaking in their boots might include the Ford Ranger, F-150 Lightning, Toyota Hilux, and Tesla Cybertruck.
is set to debut 선보일 예정이다
global auto giants 거물급 글로벌 자동차 회사들
The midsize-to-large pickup 중대형 픽업트럭
challenge established players 기존의 시장을 선점한 모델에 도전하다
quaking in their boots 긴장하는
Despite limited details on the truck's specifications and pricing, BYD's move signals its intent to expand its vehicle lineup.
While the company doesn't operate in the U.S., it target key markets like Thailand.
It has been known to make the most of aggressive pricing strategies and global expansion efforts that could well gain traction elsewhere.
specifications and pricing 사양 및 가격 책정
signals its intent 의도를 시사한다
expand its vehicle lineup 차량 라인업을 확대하다
target key markets 주요 시장을 겨냥하고 있다
aggressive pricing strategies 공격적인 가격 전략
gain traction 성과를 내다
However, BYD faces challenge amid declining demand for electric vehicles(EVs), evident in its first-quarter sales dip.
Despite losing its top EV maker status, BYD remains a significant players, navigating the competitive landscape of car companies pushing the frontiers of EV production.
Even big-name rivals like Tesla have experienced a decline in quarterly deliveries amidst a difficult market.
first-quarter sales dip 1분기 판매량 감소
top EV maker status 최고의 전기차 제조 업체 지위
pushing the frontiers of EV production 전기차 생산의 최첨단을 달리는
a decline in quarterly deliveries 분기별 판매량 감소